Privacy Policy

This Privacy Policy explains how we collect, use, disclose and protect personal data when you visit or use the online bingo and casino services of Swanky Bingo operated at swankybingo.bet (the "Website"). It applies to players with registered accounts, prospective players, and all other visitors to the Website. Please read it carefully before using our services.

By using the Website, you acknowledge that your personal data will be processed in accordance with this Privacy Policy and applicable data protection laws, including UK data protection law and, where relevant, the UK GDPR. If you do not agree with this Privacy Policy, you should not use the Website or should cease using it.

Effective from: 6 November 2025

Who We Are

The Website is operated by Jumpman Gaming Limited ("we", "us", "our"). For the purposes of applicable data protection laws, Jumpman Gaming Limited is the controller of your personal data when you use Swanky Bingo at swankybingo.bet.

Operator details

Legal name: Jumpman Gaming Limited
Registered/Head office address: Inchalla, Le Val, Alderney, GY9 3UL
UK gambling licence: United Kingdom Gambling Commission, Account Number 39175 (for customers in Great Britain)
Other regulation: Alderney Gambling Control Commission (AGCC) for customers outside Great Britain

Data protection contact

Jumpman Gaming Limited has a dedicated function responsible for data protection and privacy compliance.

Data Protection Officer / Data Protection Team: Jumpman Gaming Limited
Postal address (for privacy matters): Data Protection Officer, Jumpman Gaming Limited, Inchalla, Le Val, Alderney, GY9 3UL
Email: [email protected] (please include "Data Protection" in the subject line)

If you have any questions about this Privacy Policy or our handling of your personal data, you may contact the Data Protection Officer via the email address above.

What Personal Data We Collect

When you use Swanky Bingo at swankybingo.bet, we collect and process various categories of personal data. The specific data collected may depend on how you use the Website, whether you register an account, and the regulatory checks we are required to perform.

Identification and contact data

Full name, date of birth, place of residence and proof of identity (e.g. copies of passports, ID cards, driving licences)
Contact details such as email address (for example, the address used to register your account), telephone number and postal address
Account identifiers (username, player ID) and communication preferences (marketing consents and opt-outs)

Regulatory and KYC/AML data

Know Your Customer ("KYC") information such as age verification data, address verification, and documents requested to comply with anti-money laundering ("AML") and source-of-funds checks
Copy documents and information you provide in response to enhanced due diligence or "Source of Funds" requests (for example, bank statements, payslips, tax returns or similar)
Records of checks against self-exclusion schemes such as GAMSTOP

Technical and usage data

IP address, device identifiers, operating system, browser type and version, and basic device configuration
Log data relating to your visits, including access times, pages viewed, clickstream data, referral URLs and error logs
Approximate location derived from your IP address, used primarily for regulatory, security and localisation purposes

Payment and financial data

Partial payment card details (such as masked card number), card expiry date and card type, as processed by our payment providers
Bank account identifiers and other payment method details where necessary for deposits and withdrawals
Transaction history including deposits, withdrawals, bonuses, chargebacks, reversals and related financial records

Gameplay and behavioural data

Betting and gaming history (games played, stakes, wins and losses, bonuses used, session durations)
Account activity, including login times, device or IP changes, responsible gambling tools used, and interactions with customer support
Behavioural patterns used for responsible gambling and anti-fraud monitoring (for example, unusual deposit behaviour or rapid loss patterns)

Cookies and similar technologies

Cookie identifiers, device identifiers and tracking technologies used to recognise your browser or device
Information about how you interact with banners, offers, emails and on-site features
Data collected via analytics and advertising technologies where you have provided consent

We may combine information from different sources (for example, KYC documents, gameplay data and technical logs) to comply with our legal obligations, manage our business and protect you and us from fraud or misuse of our services.

Legal Basis for Processing

Under UK data protection law (including the UK GDPR and the Data Protection Act 2018), we must identify a legal basis for each type of processing activity. Depending on the context, we rely on the following legal grounds when processing your personal data on swankybingo.bet.

Performance of a contract

To create and manage your player account and provide you with access to our games and services
To process deposits and withdrawals, credit winnings, administer bonuses and loyalty schemes, and provide customer support
To communicate with you about service-related matters such as account changes, game updates and important notices

Compliance with legal obligations

To comply with gambling regulations imposed by the UK Gambling Commission (UKGC) and, where applicable, the Alderney Gambling Control Commission
To carry out identity verification, age verification, KYC, AML and "Source of Funds" checks, and to maintain appropriate records
To meet accounting, tax, reporting and record-keeping obligations under applicable laws and regulatory guidance

Legitimate interests

To protect our business, players and the integrity of Swanky Bingo against fraud, abuse, money laundering and other unlawful activities
To monitor and improve the performance, security and user experience of the Website, including via analytics
To personalise aspects of our services and offers, and to manage our relationship with you across the Jumpman Gaming network where you hold accounts with related brands
To enforce our terms and conditions and defend legal claims

Where we rely on legitimate interests, we balance those interests against your rights and freedoms and implement safeguards to minimise any impact on your privacy.

Consent

To send you electronic marketing communications (such as email newsletters and promotional offers) where required by law
To place non-essential cookies and use similar tracking technologies for analytics and advertising purposes
To carry out certain optional profiling or personalisation activities that are not strictly necessary for the service

You may withdraw your consent at any time as described in the "Your Rights" and "Cookies & Tracking Technologies" sections. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

Purpose of Processing

We use the personal data we collect for clearly defined purposes. The main purposes for which we process your personal data are set out below.

Providing and managing our services

To register and verify your account, including performing age and identity checks as required by the UKGC and other regulators
To provide you with access to bingo and casino games, manage your gameplay sessions and credit or debit your account accordingly
To process your deposits and withdrawals securely and to maintain accurate transaction records

Regulatory compliance and responsible gambling

To comply with KYC, AML and "Source of Funds" requirements, and to maintain records for the periods required by law or regulators
To administer self-exclusion and other responsible gambling tools, including integration with the national UK self-exclusion scheme GAMSTOP
To monitor play patterns for signs of problem gambling and to interact with you where we identify potential risks

Improvement, analytics and business management

To understand how players use the Website, including through aggregated analytics and performance monitoring
To test and improve our games, platforms and promotional features, and to enhance the stability and security of swankybingo.bet
To compile internal management reports, financial accounts and market analysis for the Jumpman Gaming network

Marketing and personalisation

To send you marketing communications about products, services, promotions and offers that may be of interest to you, subject to your consent where required
To personalise offers, bonuses and in-site messaging based on your account profile and gameplay activity, within the limits permitted by law
To coordinate campaigns with our affiliates and advertising partners, subject to appropriate consents and preferences

Security, fraud prevention and dispute resolution

To detect, investigate and prevent fraud, cheating, collusion, money laundering and other unlawful or suspicious activities
To secure our systems, including monitoring access, detecting intrusions, and addressing technical issues
To handle complaints, resolve disputes, enforce our terms and conditions and defend legal or regulatory claims

Disclosure & Sharing

We do not sell your personal data. However, we may disclose or share your personal data with carefully selected third parties where necessary for the purposes described in this Privacy Policy, and always in accordance with applicable law.

Service providers and payment partners

Payment processors, banks and other financial institutions that process deposits, withdrawals and other transactions on our behalf
Identity verification, KYC and AML service providers that help us confirm your identity and carry out regulatory checks
IT, hosting, cloud and security service providers that support the operation, maintenance and protection of our platforms

Group entities and network brands

Other entities within the Jumpman Gaming group and related brands in the Jumpman network, for purposes such as centralised customer support, finance and risk management
Where permitted by law, information may be shared across the Jumpman network to prevent fraud, money laundering, abuse of bonuses and breaches of responsible gambling controls

Regulators, authorities and self-exclusion schemes

Regulators such as the UK Gambling Commission and the Alderney Gambling Control Commission, when required for licensing, audits, reporting or investigations
Law enforcement bodies, courts, tax authorities and other public authorities where we are legally obliged or permitted to do so
Self-exclusion and responsible gambling schemes, including GAMSTOP, where necessary to administer your self-exclusion or to comply with regulatory obligations

Affiliates, marketing and advertising partners

Marketing agencies, affiliate partners and advertising networks that promote Swanky Bingo, but only to the extent necessary to track performance and pay commissions
Analytics and advertising technology providers, subject to your consent for non-essential cookies and personalised advertising where required by law

Corporate transactions

Prospective or actual purchasers, investors or other parties involved in any merger, acquisition, sale of assets, restructuring or similar transaction involving Jumpman Gaming Limited or the Jumpman network

Where we share personal data with third parties acting as processors, we ensure that appropriate contractual safeguards are in place, including obligations to process personal data only on our instructions and to implement adequate security measures.

International Transfers

Your personal data may be transferred to and processed in countries or territories outside the United Kingdom ("UK") and the European Economic Area ("EEA"), including Alderney and other locations where Jumpman Gaming group entities, service providers or regulators are based.

Locations of processing

The UK and Alderney, where Jumpman Gaming Limited and its core gambling operations are located
Other EEA or "adequate" countries recognised by the UK government as providing an equivalent level of data protection
Other countries (for example, where certain cloud or security providers maintain data centres) which may not have the same level of data protection laws as the UK

Safeguards for international transfers

Where we transfer your data outside the UK/EEA to a country that is not subject to an adequacy decision, we implement appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses ("SCCs")
We assess the legal environment of the destination country and, where necessary, apply additional technical and organisational measures (for example, encryption and strict access controls)
We ensure that our service providers are contractually required to protect your data to a standard that is essentially equivalent to that required under UK data protection law

You may contact us using the details in the "Who We Are" or "Complaints & Contacts" sections for more information about the safeguards we use for international data transfers.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, to comply with legal and regulatory requirements, and to protect our legitimate interests. Retention periods may vary depending on the category of data and the context of processing.

General retention principles

We keep account-related data for as long as your account remains open and active
Once your account is closed, we retain certain data only for the periods required or permitted by law, in particular gambling, AML and tax regulations
When data is no longer needed, we either anonymise it (so it is no longer identifiable) or securely delete it

Indicative retention periods

Account and identification data: Typically retained for up to 5-7 years after account closure, to comply with AML and gambling regulatory obligations in the UK and Alderney
Financial and transaction data: Typically retained for up to 7 years from the date of the relevant transaction, for accounting, tax and regulatory purposes
KYC and "Source of Funds" documents: Retained for at least 5 years after the end of the business relationship or the date of the last transaction, in line with AML requirements, and then securely deleted or anonymised
Customer support records and complaints: Retained for up to 6 years after resolution, to manage disputes and demonstrate compliance
Marketing preferences and consents: Retained until you withdraw your consent or object to marketing, plus a short audit period to record your request
Cookies and analytics identifiers: Retention periods vary by cookie type; see the "Cookies & Tracking Technologies" section and your cookie settings for specific durations

Where legal or regulatory obligations require longer retention, we will retain the relevant data for the period mandated by law. In case of ongoing disputes, investigations or regulatory enquiries, we may retain relevant data until those matters are fully resolved.

Your Rights

Depending on your place of residence and the laws that apply to you, you may have certain rights in relation to your personal data. For users in the UK and the EEA, these rights arise in particular under the UK GDPR and (where applicable) the EU GDPR. For users in Mexico, broadly equivalent rights exist under the Federal Law on Protection of Personal Data Held by Private Parties and related regulations.

Rights under UK and EU data protection law

Right of access: You can request confirmation of whether we process your personal data and obtain a copy of the data we hold about you, along with information about how we use it.
Right to rectification: You can ask us to correct inaccurate data or complete incomplete data relating to you.
Right to erasure: In certain circumstances, you can request that we delete your personal data (for example, where it is no longer needed for the purposes for which it was collected), subject to any overriding legal obligations to retain it.
Right to restriction: You can request that we restrict the processing of your data in certain situations (for example, while we verify its accuracy or consider an objection).
Right to object: You can object at any time to processing based on our legitimate interests, and we will stop the processing unless we demonstrate compelling legitimate grounds. You always have the right to object to direct marketing.
Right to data portability: You can request certain data you provided to us in a structured, commonly used and machine-readable format and ask us to transmit it to another controller where technically feasible.
Right to withdraw consent: Where processing is based on your consent (for example, marketing or non-essential cookies), you may withdraw that consent at any time. This will not affect prior processing based on consent.

Rights for users in Mexico

If you are located in Mexico and Mexican data protection law applies to you, you may exercise ARCO rights (Acceso, Rectificación, Cancelación y Oposición) which broadly correspond to the rights of access, rectification, cancellation (erasure) and objection described above. You may also:

Request information about how we process your personal data, including the purposes of processing and transfers to third parties
Limit the use or disclosure of your personal data for certain purposes, particularly marketing
Withdraw consents granted for processing your personal data, subject to legal or contractual restrictions

How to exercise your rights

Submit your request: Please contact us using the details in the "Complaints & Contacts" section, clearly stating your identity, the right you wish to exercise and sufficient details for us to locate your data.
Verification: We may request additional information or documentation to verify your identity, particularly where sensitive data or financial information is involved.
Assessment and response: We will review your request in light of applicable law and our regulatory obligations, and we will respond within one month (30 days) from receipt of a complete request. In complex cases or where permitted by law, this period may be extended, and we will inform you of any extension.

We will normally handle your request free of charge. In rare cases, where requests are manifestly unfounded or excessive, we may charge a reasonable fee or refuse to act, as permitted by law. Some rights may be limited, for example where fulfilling your request would conflict with our legal or regulatory obligations (such as AML record-keeping), the rights of others, or ongoing investigations.

Cookies & Tracking Technologies

We use cookies and similar technologies on swankybingo.bet to ensure the Website functions correctly, to enhance your experience, to perform analytics and, where permitted, for advertising purposes. Cookies are small text files placed on your device or browser when you visit the Website.

Types of cookies we use

Strictly necessary cookies (session and persistent): These cookies are essential for the operation of the Website and to provide the services you request (for example, keeping you logged in, maintaining session security, and processing transactions). You cannot disable these cookies through our systems.
Functional cookies: These cookies remember choices you make (such as language or display preferences) and help provide enhanced, more personalised features.
Analytics and performance cookies: These cookies (which may be first- or third-party) help us understand how visitors use the Website, which pages are most popular, and where errors occur. The data is typically aggregated and used to improve our services.
Advertising and targeting cookies: These cookies, often provided by third-party advertising partners, help deliver more relevant adverts and measure the effectiveness of campaigns. They may track your browsing across websites where permitted by law and where you consent to such cookies.

Managing cookies

You can manage your cookie preferences through your browser settings, where you can delete or block some or all cookies. Please note that blocking essential cookies may affect the functionality of the Website.
Where provided on swankybingo.bet, you may also use our internal cookie or privacy settings panel to adjust your preferences for non-essential cookies and tracking technologies.
For more information about cookies, including how to see what cookies have been set on your device, you can visit independent resources such as allaboutcookies.org.

By continuing to use the Website after being presented with a cookie notice, and where the law requires your consent, you agree to our use of cookies in accordance with your selected preferences.

Data Security

We take the security of your personal data seriously and implement a combination of technical and organisational measures designed to protect it against unauthorised access, disclosure, alteration and destruction. While no system is completely secure, we continuously review and enhance our security controls in line with industry practice.

Technical measures

Use of modern Transport Layer Security (TLS 1.2+) to encrypt data in transit between your browser and our servers
Use of encryption, tokenisation or equivalent safeguards for sensitive data, such as payment and authentication information, at rest where appropriate
Firewalls, intrusion detection and prevention systems, and secure network segmentation to limit and monitor access to production systems
Regular backups, resilience and disaster recovery arrangements to help protect data against loss or corruption

Organisational and access controls

Strict access controls based on roles and business need-to-know, with authentication mechanisms that may include multi-factor authentication for privileged users
Documented policies and procedures addressing information security, acceptable use, incident response and data protection
Regular staff training and awareness programmes to ensure employees understand their responsibilities regarding data protection and security

Monitoring, audits and standards

Ongoing monitoring for suspicious activity, fraud patterns and potential security incidents on swankybingo.bet and related systems
Periodic security assessments and audits of our systems and key third-party providers
Selection of service providers that follow recognised security practices and, where applicable, hold relevant certifications (for example, alignment with ISO 27001 or SOC 2 frameworks)

If we become aware of a personal data breach that is likely to result in a high risk to your rights and freedoms, we will notify you and the relevant supervisory authorities in accordance with our legal obligations.

Complaints & Contacts

If you have questions, concerns or complaints about how we handle your personal data in relation to Swanky Bingo at swankybingo.bet, you have several ways to contact us and, where necessary, escalate your complaint.

Contacting us

Email (primary channel): [email protected] (please mention "Privacy" or "Data Protection" in the subject line)
Postal address: Data Protection Officer, Jumpman Gaming Limited, Inchalla, Le Val, Alderney, GY9 3UL

When contacting us, please provide sufficient information to identify your account (if any) and a clear description of your query or complaint.

Complaint procedure

Initial review: We will acknowledge receipt of your complaint or query and assign it to our support and/or data protection team for review.
Investigation: We will investigate the issue, which may involve consulting relevant records, internal teams or service providers. If we need additional information from you, we will contact you using the details you provided.
Response: We aim to respond to privacy-related complaints within 30 days of receipt of a complete complaint. In complex cases or where permitted by law, this period may be extended; if so, we will inform you of the extension and expected timeframe.
Outcome and follow-up: We will inform you of the outcome of our investigation and any steps we have taken or propose to take to address your concerns.

Escalation to supervisory authorities

If you are not satisfied with our response or believe that your data protection rights have been infringed, you may have the right to lodge a complaint with a supervisory authority.

United Kingdom: The Information Commissioner's Office (ICO) is the UK data protection authority. You can find contact details and information on how to complain at ico.org.uk.
Mexico: If Mexican data protection law applies to you, you may lodge a complaint with the National Institute for Transparency, Access to Information and Personal Data Protection (Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales, "INAI"). Further information is available at the official INAI website.
Other EEA countries: If you are located in the EEA, you may have the right to complain to your local data protection authority where you live or work, or where you consider the alleged infringement to have occurred.

We encourage you to contact us first so that we can try to resolve your concerns directly, but you are not obliged to do so before contacting a supervisory authority.

Updates

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, regulatory guidance or technological developments. When we make changes, we will revise the "Last updated" date at the end of this Privacy Policy and, where appropriate, provide additional notice.

How we will notify you

By updating the Privacy Policy on swankybingo.bet and making it available via the Website footer or legal section
For material changes, by providing prominent notice such as banners on the Website, alerts in your account dashboard or direct email notifications
Where legally required, by seeking your renewed consent for certain types of processing (for example, new categories of marketing or cookies)

Advance notice and your options

For significant changes that materially affect your rights or how we process your data, we will, where feasible, provide at least 30 days' advance notice before the changes take effect
If you do not agree with the updated Privacy Policy, you may close your account and cease using the Website before the effective date of the changes
Continued use of swankybingo.bet after the effective date of the updated Privacy Policy will constitute your acknowledgement of the changes, to the extent permitted by law

Version control and material changes

This version of the Privacy Policy reflects our practices as at November 2025. Material changes in this version include clarification of our regulatory context (UKGC and AGCC), more detailed explanations of KYC/AML processing and responsible gambling measures, and enhanced transparency about international transfers, user rights (including references to Mexican data protection law where relevant) and complaint procedures.

Last updated: November 2025